YumeTwins Review: The Cutest Japanese Subscription Box!

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One of things I miss most about living in Japan is how cute everything is!

I just love how, whatever you need to buy – no matter how mundane – you can find a kawaii version. From chopsticks to toilet paper, from food packaging to roadworks signs, everything is so impossibly cute!

Seriously, kawaii culture is everywhere, and I’m all for it. It brings so much joy to the everyday!

If you need a bit more Japanese cuteness in your life, you should know about the YumeTwins box.

It’s a monthly subscription box that brings kawaii everyday items direct from Japan to your door, wherever you are in the world.

Join me in unboxing the July 2024 YumeTwins box and see how much cuteness you could add to your life!

YumeTwins: The Monthly Kawaii Subscription Box

YumeTwins is the cutest Japanese subscription box that brings kawaii culture direct from Tokyo to your door! Each box contains 5-7 adorable items such as plushies, stationery, home goods, and more. Use code TEAMJAPANESE for a $5 discount!

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Disclosure: YumeTwins sent me a free box for the purposes of this review. Words and opinions are my own.

What is a YumeTwins box?

Yume Twins is a monthly Japanese subscription box that aims to share kawaii culture with the world!

An open box with a sign saying "Kawaii ANIME Universe" and various colorful items inside, resting on a red and white checkered tablecloth. The box lid encourages to "Kawaii-fy your life!" from YumeTwins.

Each box contains around 5 to 7 items, which could include plushies, home goods, stationery, character items and more.

The items are usually exclusively available in Japan and feature popular cute Japanese characters and brands such as Sanrio, Studio Ghibli, Rilakkuma, Sumikko Gurashi, Sailor Moon and more!

Each monthly box has a different theme. You can subscribe to automatically get a new box each month, or simply order a one-off when the theme strikes your fancy 🙂

YumeTwins unboxing

The July 2024 box theme is Kawaii Anime Universe. As you might guess, this month’s items all feature the cutest Japanese anime characters!

First up, I unpacked an adorable Cardcaptor Sakura head band. How cute is this?? I absolutely love it. It’s a pink stretchy head band featuring a big bow and a teeny, adorable Kero-chan on top.

cardcaptor sakura hair band from the yumetwins japanese subscription box

I have a similar (but much more boring) hairband that I use daily when doing my skincare, so I am delighted that I can use this to kawaii-fy my daily routine!

And there’s another awesome item that will get a lot of use in my house. A Demon Slayer towel in the shape of a robe!

There are 6 different variations and I got the Zenitsu one, featuring his signature yellow haori. It’s a medium sized towel that is perfect to use as a hand towel in the bathroom. It even came with its own little hanger!