YumeTwins Review: The Cutest Japanese Subscription Box!

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One of things I miss most about living in Japan is how cute everything is!

I just love how, whatever you need to buy – no matter how mundane – you can find a kawaii version. From chopsticks to toilet paper, from food packaging to roadworks signs, everything is so impossibly cute!

Seriously, kawaii culture is everywhere, and I’m all for it. It brings so much joy to the everyday!

If you need a bit more Japanese cuteness in your life, you should know about the YumeTwins box.

It’s a monthly subscription box that brings kawaii everyday items direct from Japan to your door, wherever you are in the world.

Join me in unboxing the July 2024 YumeTwins box and see how much cuteness you could add to your life!

YumeTwins: The Monthly Kawaii Subscription Box

YumeTwins is the cutest Japanese subscription box that brings kawaii culture direct from Tokyo to your door! Each box contains 5-7 adorable items such as plushies, stationery, home goods, and more. Use code TEAMJAPANESE for a $5 discount!

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Disclosure: YumeTwins sent me a free box for the purposes of this review. Words and opinions are my own.

What is a YumeTwins box?

Yume Twins is a monthly Japanese subscription box that aims to share kawaii culture with the world!

An open box with a sign saying "Kawaii ANIME Universe" and various colorful items inside, resting on a red and white checkered tablecloth. The box lid encourages to "Kawaii-fy your life!" from YumeTwins.

Each box contains around 5 to 7 items, which could include plushies, home goods, stationery, character items and more.

The items are usually exclusively available in Japan and feature popular cute Japanese characters and brands such as Sanrio, Studio Ghibli, Rilakkuma, Sumikko Gurashi, Sailor Moon and more!

Each monthly box has a different theme. You can subscribe to automatically get a new box each month, or simply order a one-off when the theme strikes your fancy 🙂

YumeTwins unboxing

The July 2024 box theme is Kawaii Anime Universe. As you might guess, this month’s items all feature the cutest Japanese anime characters!

First up, I unpacked an adorable Cardcaptor Sakura head band. How cute is this?? I absolutely love it. It’s a pink stretchy head band featuring a big bow and a teeny, adorable Kero-chan on top.

cardcaptor sakura hair band from the yumetwins japanese subscription box

I have a similar (but much more boring) hairband that I use daily when doing my skincare, so I am delighted that I can use this to kawaii-fy my daily routine!

And there’s another awesome item that will get a lot of use in my house. A Demon Slayer towel in the shape of a robe!

There are 6 different variations and I got the Zenitsu one, featuring his signature yellow haori. It’s a medium sized towel that is perfect to use as a hand towel in the bathroom. It even came with its own little hanger!

A robe shaped towel, reminiscent of an anime character outfit, in yellow and brown with a belt and triangle patterns, displayed on a red and white checkered surface. Perfect for any young fan's cosplay dreams! #YumeTwins #Review

By the way, as I mentioned, the items in this box are usually Japan exclusives. I did google this towel to see if they were available in my country and I found an importer selling them for around $45. I think the YumeTwins box is an absolute steal, considering you can get everything in the entire box for under $38!

Next up: a mystery goodie! This month’s box may contain a Sailor Moon badge, a Sailor Moon/Sanrio plushie, or a SPYxFAMILY plushie!

I got the plushie from the Sailor Moon x Sanrio collab. It comes in a small box and there are 6 different characters that could be inside. I got this one – an adorable Hello Kitty in a Sailor Moon outfit! Too cute!

A small Hello Kitty plush toy dressed as Sailor Moon sits next to its blue and white box on a red and white checkered tablecloth. This adorable item from YumeTwins would surely receive a glowing review from any fan!

Here’s another mystery item. It’s a keychain of Pinoko from the anime Black Jack. There are 7 different outfits you could get, including one secret one. And guess what… I got the secret one!! I’m so excited, I never get the secret one from these things.

Small figurine, character card, and heart-shaped tin on a red and white checkered cloth. The tin and card feature cartoon characters from YumeTwins.

The final item in the box was a surprise stationery item. Some boxes contained Spy × Family stickers in an adorable little case, and some had a One Piece stamp. I got the stickers!

YumeTwins presents a delightful Spy x Family theme stickers set on a red and white checkered tablecloth, including packaging, a rectangular sticker container featuring the characters, and a strip of character stickers.

My YumeTwins Box review: is it worth it?

And that’s it! In total, my July YumeTwins box had 5 items:

  • Demon Slayer hand towel
  • Cardcaptor Sakura head band
  • Sailor Moon/Hello Kitty mini plushie
  • Pinoko keychain
  • Spy × Family stickers in a case

Keep in mind that most of these items (all except the head band) have a surprise element, so your box won’t look exactly the same as mine – but that’s all part of the fun!

An open YumeTwins kawaii subscription box on a checkered background reveals a delightful array of items, including a kimono-style garment, plushies, snacks, and other cute treasures. This YumeTwins review highlights the enchanting mix of goodies inside.

Also, each box comes with a booklet which explains about all the contents and also gives some cultural information about the monthly theme. For example, this month there was an article about must-visit real-life anime locations in Japan. Very cool!

I enjoyed this box because there is a mix of practical everyday items and some cute things that are just for fun!

Plus, I enjoyed the surprise element. Even if you take a sneak peek on the YumeTwins website, you still won’t know exactly what items you’re getting. The surprise and the whole unboxing experience is a lot of fun.

I have to say I think this box is great value. Prices start at just $32.50 per box (with a 12-box subscription – prices rise up to $37.50 for a one-off). You could easily pay that for a single item, given that they are not available outside of Japan unless you go through a pricey importer!

If you are into Japanese popular culture or cute things in general, you will love getting a YumeTwins box every month.

It also makes a perfect gift idea! I think anyone who loves Japanese/kawaii things would be over the moon to receive one of these!

How to get a YumeTwins box

You order your own YumeTwins box exclusively from their website, YumeTwins.com.

The boxes ship from Tokyo to anywhere in the world! Shipping fees do vary by country, so check on the site.

You can order a one-off box for $37.50, or subscribe for 3, 6 or 12 months. The longer you subscribe for, the more the price drops!

Plus, use code TEAMJAPANESE for an exclusive $5 discount.

To receive the Kawaii Anime Universe box featured in this post, order by July 15th, 2024. After that there will be a new monthly theme 🙂

YumeTwins: The Monthly Kawaii Subscription Box

YumeTwins is the cutest Japanese subscription box that brings kawaii culture direct from Tokyo to your door! Each box contains 5-7 adorable items such as plushies, stationery, home goods, and more. Use code TEAMJAPANESE for a $5 discount!

Learn more
We earn a commission if you make a purchase, at no extra cost to you.

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Unboxing contents from a YumeTwins Japanese subscription box, including a yellow robe, plush toys, and various colorful items on a red checkered surface. This review highlights the delightful assortment that brings a touch of Japan straight to your home.

A woman in a pink kimono holding a red parasol

Rebecca Shiraishi-Miles

Rebecca is the founder of Team Japanese. She spent two years teaching English in Ehime, Japan. Now back in the UK, she spends her time blogging, self-studying Japanese and wrangling a very genki toddler.

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